Privacy policy

Last updated: 28 July 2026

Velixir Parfums UK operates this website and online store, including the information, content, features, products, tools and related services made available through it (collectively, the “Services”). Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit our website, purchase from us, create an account, contact us or otherwise interact with the Services.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood how we handle personal information as described below.

Who Is Responsible for Your Information?

For the purposes of applicable UK data-protection legislation, Velixir Parfums UK is the data controller responsible for the personal information described in this Privacy Policy, except where another party, such as Shopify, acts as an independent controller.

You can contact us using the details provided at the end of this policy.

Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be associated with you. Depending on how you interact with us, we may collect the following categories of information:

Identity and contact information: your name, billing address, delivery address, email address and telephone number.
Order and transaction information: products viewed, added to your basket or purchased, order history, returns, exchanges, cancellations and delivery information.
Payment information: payment method, payment confirmation, transaction details and limited payment-card information. Complete card details are generally processed securely by Shopify and the relevant payment provider rather than stored directly by us.
Account information: your account credentials, preferences, saved information and account settings.
Communications: information you provide when contacting customer care, submitting an enquiry, making a complaint or communicating with us by email, telephone, social media or another channel.
Device and technical information: your IP address, browser type, device type, operating system, network information and other online identifiers.
Usage information: information about how you access, browse and interact with our website, products, pages, emails and advertisements.
Marketing information: your marketing preferences, consent status and engagement with promotional communications.
Fraud and security information: information used to identify, investigate or prevent fraudulent, unlawful, unsafe or malicious activity.

How We Collect Personal Information

We may collect personal information from the following sources:

Directly from you when you place an order, create an account, subscribe to marketing, contact us, complete a form or otherwise provide information.
Automatically when you browse or use the Services, including through cookies and similar technologies.
From Shopify and service providers that help us operate our store, process payments, fulfil orders, deliver parcels, analyse performance or provide customer support.
From business, advertising and marketing partners where permitted by law.
From publicly available sources where relevant and legally permitted.

How We Use Personal Information

We may use your personal information for the following purposes:

To process payments and fulfil, deliver and manage orders.
To process returns, exchanges, replacements, cancellations and refunds.
To create, maintain and administer customer accounts.
To provide customer support and respond to enquiries or complaints.
To send transactional communications relating to orders, deliveries, returns or account activity.
To remember preferences and improve the functionality and performance of the Services.
To personalise your shopping experience and recommend relevant products.
To send marketing communications where you have consented or where otherwise permitted by law.
To measure and improve our website, products, marketing and customer experience.
To detect, prevent and investigate fraud, misuse, security incidents and unlawful activity.
To establish, exercise or defend legal claims.
To comply with legal, tax, accounting and regulatory obligations.

Our Lawful Bases for Processing

Under UK data-protection law, we must have a lawful basis for processing personal information. Depending on the circumstances, we may rely on:

Performance of a contract: where processing is necessary to accept payment, fulfil an order, arrange delivery, process a return or provide requested Services.
Legal obligations: where processing is necessary to comply with tax, accounting, consumer-protection, fraud-prevention or other legal requirements.
Legitimate interests: where processing is necessary for our legitimate business interests, including operating and improving the Services, protecting our business, preventing fraud and providing effective customer support, provided those interests are not overridden by your rights.
Consent: where you have given permission for a particular use, such as certain marketing or non-essential cookies. You may withdraw consent at any time.

Marketing Communications

Where permitted, we may use your contact information to send news, product announcements, private offers and other promotional communications.

You can unsubscribe from promotional emails at any time by selecting the unsubscribe link contained in the email or by contacting us.

Unsubscribing from marketing will not prevent us from sending necessary non-promotional communications concerning your orders, account, returns or customer-service requests.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels and similar technologies to operate the website, remember preferences, understand how visitors use the Services, measure performance, prevent fraud and provide relevant advertising.

Where required, non-essential cookies will only be used after you have provided the appropriate consent. You can manage available cookie choices through the cookie controls presented on our website and through your browser settings.

Disabling certain cookies may affect the availability or operation of some website features.

How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate the Services or fulfil the purposes described in this policy. Recipients may include:

Shopify and related ecommerce service providers.
Payment processors and financial institutions.
Delivery companies, couriers, fulfilment providers and customs agents.
Cloud-hosting, IT, security and data-storage providers.
Customer-service and communications providers.
Analytics, advertising and marketing providers, subject to applicable consent requirements.
Professional advisers, including accountants, insurers, auditors and legal advisers.
Government, regulatory, law-enforcement or judicial authorities where disclosure is legally required.
A purchaser, successor or adviser in connection with a proposed or completed sale, merger, restructuring or transfer of our business or assets.

We may also disclose information when you direct us to do so, request a third-party integration or otherwise provide consent.

Relationship With Shopify

Our store is hosted by Shopify. Shopify collects and processes information about your access to and use of the Services to provide and improve its ecommerce services.

Information submitted through our store may be shared with Shopify and relevant service providers, including providers located outside the country in which you live.

Shopify may act as an independent data controller for certain processing activities. You can learn more by reviewing the Shopify Consumer Privacy Policy and visiting the Shopify Privacy Portal.

Personalised Advertising and Data Sharing

Depending on your location and consent choices, information about your interaction with our store may be used to measure advertising or provide more relevant advertisements.

Where applicable, you may opt out of certain data-sharing or targeted-advertising activities through our data-sharing opt-out page.

If your browser sends a recognised Global Privacy Control signal, Shopify may treat it as an opt-out request where required by applicable law.

International Transfers

Some of our service providers, including Shopify, may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we will rely on an applicable adequacy regulation or appropriate safeguards, such as recognised contractual protections, where required by law.

You may contact us if you would like further information about safeguards used for relevant international transfers.

How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

Fulfil and maintain records of transactions.
Provide customer service and administer accounts.
Comply with legal, tax and accounting obligations.
Resolve disputes and respond to complaints.
Prevent fraud and protect the security of the Services.
Establish, exercise or defend legal claims.

Retention periods vary depending on the type of information, our legal obligations, the nature of our relationship with you and whether the information is required for an ongoing dispute or investigation.

When personal information is no longer required, we will delete, anonymise or securely dispose of it where reasonably practicable.

Security

We use reasonable organisational and technical measures intended to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no security measure or method of electronic transmission is completely secure. You should avoid sending sensitive or confidential information through unsecured communication channels.

If you create an account, you are responsible for keeping your account credentials confidential and should not share your password with anyone.

Your Data-Protection Rights

Depending on where you live and the circumstances of the processing, you may have the right to:

Request access to the personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of your personal information.
Request restriction of certain processing activities.
Object to processing based on legitimate interests.
Object to the use of your personal information for direct marketing.
Receive certain information in a portable format or request that it be transferred to another organisation.
Withdraw consent where processing is based on consent.
Complain to an applicable data-protection authority.

You have the right to object at any time to the use of your personal information for direct marketing.

These rights are not absolute and may be subject to legal exceptions. We may need to verify your identity before responding to a request.

To exercise a privacy right, contact us using the details at the end of this policy.

Automated Decision-Making

We do not ordinarily make decisions about customers based solely on automated processing that produce legal or similarly significant effects.

Our payment, fraud-prevention or security providers may use automated systems to identify suspicious transactions. Where applicable, those providers process information according to their own privacy notices and legal obligations.

Children’s Personal Information

The Services are not directed towards children, and we do not knowingly collect personal information from children who are not legally able to provide it.

If you are a parent or guardian and believe that a child has provided personal information to us, please contact us so that we can investigate and, where appropriate, delete it.

Third-Party Websites

The Services may contain links to websites or online platforms operated by third parties. We do not control and are not responsible for their privacy or security practices.

You should review the privacy policy of any third-party website before providing personal information through it.

Complaints

If you have concerns about how we handle your personal information, please contact us first so that we can investigate and attempt to resolve the matter.

If you remain dissatisfied, you may have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Website: ico.org.uk/make-a-complaint
Telephone: 0303 123 1113

If you are located outside the United Kingdom, you may also have the right to complain to the data-protection authority responsible for your location.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our Services, business practices or legal and regulatory requirements.

When we make changes, we will publish the revised policy on this website and update the “Last updated” date above. We will provide additional notice where required by law.

Contact Us

If you have a question about this Privacy Policy, wish to exercise a privacy right or want to raise a concern about how your information is handled, please contact:

Velixir Parfums UK
Email: velixiruk@gmail.com
Telephone: +44 7480 064968